case 03 of 05. 2023
naming the first ever creative advisor of a major sports league
mls, liga mx leagues cupguillermo andrade, 424
mls, liga mx leagues cup
with guillermo andrade, 424
2023
our role
Executed the partnership appointing Guillermo Andrade as the tournaments first ever Creative Advisor, spanning capsule collections, retail activations and supporting content.
424 x adidas activewear, I LOVE SOCCER fanwear and a Liberal Youth Ministry jersey capsule, with pop ups in Miami and Los Angeles. The three part Apple TV series Soccer Saved My Life drew 4.6M plus views.
the numbers
- 450mplusearned impressions
- 5.4musd plusmedia value
- 50plusglobal placements
- 4.6mplusApple TV views
stills
guillermo andrade holding a leagues cup newspaper on the pitch 
guillermo andrade in a stadium 
424 x adidas leagues cup collection
01 of 03
more from the set. 5 stills
guillermo andrade jogging in the 424 x adidas tracksuit 
guillermo andrade walking with a friend in 424 x adidas 
guillermo andrade in the stadium stands, black and white 
guillermo andrade in the stands under the palm trees 
a boot on the match ball beside the leagues cup paper
