all work

MLS, LIGA MX Leagues Cup x Guillermo Andrade, 424

Naming the first ever Creative Advisor of a major sports league

Guillermo Andrade, 4242023

our role

Executed the partnership appointing Guillermo Andrade as the tournaments first ever Creative Advisor, spanning capsule collections, retail activations and supporting content.

the result

424 x adidas activewear, I LOVE SOCCER fanwear and a Liberal Youth Ministry jersey capsule, with pop ups in Miami and Los Angeles. The three part Apple TV series Soccer Saved My Life drew 4.6M plus views.
  • 450Mplus earned impressions
  • 5.4Musd plus media value
  • 50plus global placements
  • 4.6Mplus Apple TV views
Guillermo Andrade holding a Leagues Cup newspaper on the pitch
Guillermo Andrade in a stadium
424 × adidas Leagues Cup collection

more from the climb

Guillermo Andrade jogging in the 424 x adidas tracksuit
Guillermo Andrade walking with a friend in 424 x adidas
Guillermo Andrade in the stadium stands, black and white
Guillermo Andrade in the stands under the palm trees
A boot on the match ball beside the Leagues Cup paper

in the press

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Warner Bros. DC Super Villains x KidSuper

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