case 01 of 05. 2024
naming the first ever guest artist of dr. seuss
dr. seussdaniel arsham
dr. seuss
with daniel arsham
2024
our role
Architected Dr. Seuss Enterprises first ever Guest Artist collaboration and managed the launch across product, PR, retail, e commerce and experiential.
A five product collection, art book, poster, porcelain tray, hoodie and long sleeve tee, sold through Perrotin in New York with distribution in Paris and Tokyo. The NYC launch and book signing drew 400 plus attendees, the art book and bundle sold out online within two hours.
the numbers
- 200mplusearned impressions
- 2.4musdmedia value
- 55plusglobal placements
- 1,140plusunits sold
the launch film
the lorax by arsham studio, launch film
stills
daniel arsham at a white table reading the lorax by arsham studio 
the lorax by arsham studio collection 
the lorax by arsham studio product detail
01 of 03
more from the set. 8 stills
the lorax by arsham studio long sleeve tee on the rack 
daniel arsham drawing inside a copy of the lorax 
daniel arsham at the signing table in the sculpted white studio 
signed copies of the lorax by arsham studio spread on the table 
daniel arsham signing a copy of the lorax, close up 
daniel arsham reading the lorax by arsham studio 
daniel arsham at the signing table with the art book 
daniel arsham signing books at the launch
