case 02 of 05. 2025
naming the first ever female creative advisor to tommy girl
tommy hilfigeraleali may
tommy hilfiger
with aleali may
2025
our role
Developed and executed a female co guest creative advisor model to reposition and relaunch Tommy Girl, leading collaboration strategy and global integration across product, marketing, retail and distribution.
A global relaunch across tommy.com, Tommy Hilfiger stores worldwide and select wholesale partners.
the numbers
- 2musd plusglobal retail revenue
- 350mplusearned and social impressions
- 4.2musd plusmedia value
- 50plusglobal placements
stills
five women walking arm in arm in the tommy girl summer collection 
aleali may in tommy girl
01 of 02
more from the set. 2 stills
aleali may and friends in tommy girl by an suv 
aleali may at the car door in tommy girl denim
