Dr. Seuss x Daniel Arsham
Naming the first ever Guest Artist of Dr. Seuss
our role
Architected Dr. Seuss Enterprises first ever Guest Artist collaboration and managed the launch across product, PR, retail, e commerce and experiential.
the result
A five product collection, art book, poster, porcelain tray, hoodie and long sleeve tee, sold through Perrotin in New York with distribution in Paris and Tokyo. The NYC launch and book signing drew 400 plus attendees, the art book and bundle sold out online within two hours.
- 200Mplus earned impressions
- 2.4Musd media value
- 55plus global placements
- 1,140plus units sold
more from the climb
The Lorax by Arsham Studio, launch film
in the press