Tommy Hilfiger x Aleali May
Naming the first ever female Creative Advisor to Tommy Girl
our role
Developed and executed a female co guest creative advisor model to reposition and relaunch Tommy Girl, leading collaboration strategy and global integration across product, marketing, retail and distribution.
the result
A global relaunch across tommy.com, Tommy Hilfiger stores worldwide and select wholesale partners.
- 2Musd plus global retail revenue
- 350Mplus earned and social impressions
- 4.2Musd plus media value
- 50plus global placements
more from the climb
in the press
next project
MLS, LIGA MX Leagues Cup x Guillermo Andrade, 424
keep climbing to reach the next summit